Watch The Abercrombie Guys: The Dark Side of Cool Online

watch The Abercrombie Guys: The Dark Side of Cool
The Abercrombie Guys: The Dark Side of Cool

The Abercrombie Guys: The Dark Side of Cool Online

  • Genres: Documentary
  • Release Date: 22/10/2023
  • Duration : 53 minutes
  • Director: Edward McGown
  • Production: BBC

Overview:

Allegations of exploitation and abuse have emerged at one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatized by their experience. One high-profile American lawyer has called for prosecutors to investigate.

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